Hey you. Yeah, you! Are you using social media to get new clients? Then start talking to one person. I know your services benefit ANYONE + EVERYONE. But when it comes to marketing – aka writing for your website + social media – the old adage is true: If...
Shut down was inevitable. 3 days after the Colorado Dept of Health + Environment mandated the closure of bars, restaurants, theaters, gyms + casinos, they added “non-essential personal facilities” to the list. Thousands of beauty + wellness professionals...
7 years. That’s how long it took for my cosmetologist friend to lose so many clients that she almost got a day job. The worst part: she didn’t even know she was bleeding out until it was nearly too late. My friend’s 15-year business was built largely on personal...
I used to have one of those dream clients who had standing appointment, tipped well + always gave me a Christmas bonus. She never complained about my work, even when her gel polish was all gone when she came back. Which was, like, half the time. Once, she saw my...
I help indie salon + spa professionals who want to scale their businesses reach more clients + fill their books with skills, strategy + digital marketing.
