I know what it’s like to feel like a non-artist. Like because you don’t paint or draw or sketch as a hobby, you feel like a bit of a fraud even offering nail art. Like what little nail art you can do is never going to be enough because you can’t handpaint the Mona...
Hey you. Yeah, you! Are you using social media to get new clients? Then start talking to one person. I know your services benefit ANYONE + EVERYONE. But when it comes to marketing – aka writing for your website + social media – the old adage is true: If...
Shut down was inevitable. 3 days after the Colorado Dept of Health + Environment mandated the closure of bars, restaurants, theaters, gyms + casinos, they added “non-essential personal facilities” to the list. Thousands of beauty + wellness professionals...
this post is about being kind to yourself + others re: how you/they respond to stress aka trauma, which can be hard when you’re in close quarters for long periods of time. but first, some biology. Humans have 4 nervous systems that keep us alive from dying. The...
7 years. That’s how long it took for my cosmetologist friend to lose so many clients that she almost got a day job. The worst part: she didn’t even know she was bleeding out until it was nearly too late. My friend’s 15-year business was built largely on personal...
I used to have one of those dream clients who had standing appointment, tipped well + always gave me a Christmas bonus. She never complained about my work, even when her gel polish was all gone when she came back. Which was, like, half the time. Once, she saw my...
If you know Shellac is a gel polish brand, you probably know that a Shellac manicure will remove easily without nail damage in only 5 minutes. REALLY! If your Shellac removal takes longer than 5 minutes, here are a few reasons that may happen: You buffed the...
I help indie salon + spa professionals who want to scale their businesses reach more clients + fill their books with skills, strategy + digital marketing.
